Cierra Mistt is a popular TikToker with over 9 million followers. In 2023, she was sued by PepsiCo, the maker of Sierra Mist soda. PepsiCo claimed that Mistt’s use of the name “Cierra Mistt” infringed on its trademark for Sierra Mist. Mistt, who had been using the name “Cierra Mistt” since 2012, argued that she had a prior right to the name and that PepsiCo was simply trying to bully her.
The case was eventually settled out of court, with PepsiCo agreeing to pay Mistt an undisclosed sum of money. Mistt also agreed to change her name to “Cierra Mist”.
The settlement was seen as a victory for Mistt, who was able to maintain her name and her online presence. However, the case also raised questions about the legal protection of trademarks and the rights of social media users.
In the wake of the settlement, PepsiCo announced that it would be rebranding Sierra Mist as “Starry”. The company said that the rebranding was not related to the lawsuit, but some observers believe that it was an attempt to distance itself from the controversy.
The Cierra Mistt lawsuit was a complex case with far-reaching implications. It is likely to be debated for years to come as courts and lawmakers grapple with the challenges of protecting trademarks in the digital age.
