The Benchcraft Company faces a lawsuit alleging misrepresentation of advertising reach and unfair business practices. The lawsuit, filed in the United States District Court for the District of Colorado, claims that the company inflated its audience numbers to attract businesses seeking advertising services.
Plaintiffs, a group of golf course owners and operators, allege that Benchcraft misled them into purchasing advertising packages based on false promises of audience reach. Specifically, the lawsuit claims:
- Benchcraft overstated the number of golfers who would see their advertisements displayed on golf carts.
- The company misrepresented the demographics of its audience, claiming a higher percentage of affluent golfers than actually existed.
- Benchcraft engaged in deceptive sales tactics, pressuring businesses into signing contracts without fully disclosing the terms and conditions.
The plaintiffs seek damages for lost profits and other financial losses incurred as a result of Benchcraft’s alleged misconduct. They also request an injunction to prevent the company from continuing its deceptive practices.
Benchcraft has denied all allegations of wrongdoing. The company claims that its advertising materials were accurate and that it acted in good faith in its dealings with the plaintiffs.
The lawsuit is currently ongoing. The outcome of the case could have significant implications for the golf advertising industry.
Here are some additional details about the lawsuit:
- Case Name: Murray v. Transportation Media, Inc.
- Case Number: 18-3036
- Court: United States District Court for the District of Colorado
- Plaintiffs: Golf course owners and operators
- Defendant: Benchcraft Company
- Allegations: Misrepresentation of advertising reach, unfair business practices
- Damages sought: Lost profits, other financial losses
- Relief requested: Injunction to prevent future misconduct
- Current status: Ongoing
This is a developing story. We will continue to monitor the case and provide updates as they become available.
