Biolage Lawsuit – Keratindose Keratin Fraud Lawsuit
There have been several lawsuits filed against Biolage, particularly regarding their “Keratindose” product line. The key issues surrounding these lawsuits are:
1. False Advertising and Deceptive Marketing:
- Date: January 2017
- Claim: Plaintiffs allege that Biolage falsely advertised its “Keratindose” products as containing keratin and providing the associated benefits of keratin, when in reality, the products contained no keratin.
- Status: Class action lawsuit certified in California and New York. Settlement reached in 2023, with Biolage offering refunds and changes to product labeling.
2. Consumer Fraud and Unfair Competition:
- Date: Ongoing
- Claim: Similar to the previous lawsuit, plaintiffs allege that Biolage engaged in deceptive practices by misleading consumers about the ingredients and benefits of the “Keratindose” products.
- Status: Several individual lawsuits are ongoing, seeking damages for false advertising and consumer fraud.
3. Breach of Warranty and Unjust Enrichment:
- Date: Ongoing
- Claim: Some plaintiffs argue that Biolage breached the implied warranty of merchantability by selling products that did not perform as advertised. They also claim that Biolage was unjustly enriched by selling products that contained no keratin but were marketed as such.
- Status: Several individual lawsuits are ongoing, pursuing these claims.
Impact of the Lawsuits:
These lawsuits have damaged Biolage’s reputation and have led to significant financial losses. The company has been forced to settle class action lawsuits, issue refunds, and change its product labeling. Additionally, the lawsuits have raised concerns about the accuracy of marketing claims in the hair care industry.
Biolage’s Response:
Biolage has denied any wrongdoing and has maintained that its “Keratindose” products were marketed accurately. They claim that the products contained keratin-derived ingredients that provide similar benefits to keratin itself. However, the settlements reached in the class action lawsuits suggest that Biolage acknowledged some level of misleading marketing practices.
Future of Biolage:
The outcome of the ongoing lawsuits will further impact Biolage’s future. If the company loses these cases, it could face additional financial penalties and further damage to its reputation. However, Biolage may be able to rebuild trust and regain market share if it demonstrates a commitment to transparency and accurate marketing in the future.
It is important to note that this is not an exhaustive list of all the legal issues surrounding Biolage. It is advisable to conduct your own research and consult with a lawyer if you have any questions or concerns about the company or its products.
