Brilliant Earth Lawsuit: A Glimpse into Two Legal Fronts
Brilliant Earth, the ethically-sourced jewelry company, has faced two primary legal challenges in recent years. It’s important to understand which one you’re interested in for a more precise response:
1) Biometric Data Collection Lawsuit:
- Nature of the Lawsuit: A class action lawsuit filed in Illinois alleges that Brilliant Earth’s “Virtual Try-On” feature captures users’ hand geometry data without their consent, violating state biometric privacy laws.
- Key Arguments: Plaintiffs argue that Brilliant Earth fails to properly inform users about data collection and lacks their necessary consent. The company contends that the hand geometry data isn’t personally identifiable and falls outside the scope of the law.
- Current Status: The case is ongoing, with no immediate resolution in sight.
2) Advertising Claims Challenge:
- Nature of the Challenge: The National Advertising Division (NAD) of the Better Business Bureau challenged claims made by Brilliant Earth regarding the “ethically sourced” nature of their diamonds and their impact on the environment.
- Key Arguments: NAD found that some of Brilliant Earth’s claims lacked sufficient evidence and weren’t clearly substantiated. The company responded by voluntarily discontinuing the challenged claims.
- Current Status: While the challenged claims are no longer used, the incident highlights the importance of transparency and evidence-based marketing for ethically-focused companies.
Remember, these are brief summaries and legal matters can be complex and nuanced. For specific updates or legal advice, it’s best to consult with legal professionals or directly contact Brilliant Earth for further information
