Native Deodorant is a popular aluminum-free deodorant brand that has been the subject of a class action lawsuit alleging that it falsely advertised its products as being effective at preventing wetness and odor.
Background
Native Deodorant is a brand of aluminum-free deodorant that is marketed as being effective at preventing wetness and odor. The company has made a number of claims about its products, including that they are “clinically proven” to provide 24-hour odor protection and that they can help to keep users “dry and fresh all day long.”
Allegations
In 2022, a class action lawsuit was filed against Native Deodorant alleging that the company had falsely advertised its products. The lawsuit alleges that the company’s claims about its products’ effectiveness are not supported by evidence and that the products do not actually provide 24-hour odor protection or keep users dry.
Specifically, the lawsuit alleges that:
-
Native Deodorant’s clinical studies were not conducted in a manner that is reliable or scientifically sound.
-
Native Deodorant’s products contain ingredients that can actually cause odor and wetness.
-
Native Deodorant’s marketing materials are misleading and deceptive.
Current Status
The lawsuit against Native Deodorant is still ongoing. The company has denied the allegations and has stated that its products are effective and safe. The parties are currently engaged in discovery, which is the process of exchanging evidence and information.
Potential Impact
If the plaintiffs are successful in their lawsuit, Native Deodorant could be forced to:
-
Pay damages to consumers who purchased its products.
-
Change its marketing materials to be more truthful and accurate.
-
Reformulate its products to be more effective.
Recommendations for Consumers
If you are a consumer who has purchased Native Deodorant products, you should be aware of the allegations that have been made against the company. You should also consider the following recommendations:
-
If you are not satisfied with the effectiveness of Native Deodorant products, you can contact the company for a refund.
-
You can also file a complaint with the Better Business Bureau or the Federal Trade Commission.
-
You may want to consider using other aluminum-free deodorants that are available on the market.
Disclaimer
This information is not intended to be legal advice. You should always consult with an attorney to discuss your specific case.
