PFA Insurance Marketing Litigation
The PFA Insurance Marketing Litigation is a class action lawsuit that was filed against Premier Financial Alliance (PFA), a financial services company, and Life Insurance Company of the Southwest (LICS), an insurance company. The plaintiffs in the lawsuit allege that PFA and LICS misrepresented the features and benefits of Living Life and Living Life by Design indexed universal life insurance policies, which were sold to California residents.
The plaintiffs allege that PFA and LICS made false and misleading statements about the potential returns of the policies, the risks involved, and the fees that would be charged. They also allege that PFA and LICS engaged in deceptive sales practices, such as pressuring customers to purchase the policies without giving them adequate time to review the terms and conditions.
The lawsuit is seeking compensatory and punitive damages for the plaintiffs. A class action lawsuit is a type of lawsuit in which a group of people with similar claims sues a defendant on behalf of themselves and all other people who are similarly situated.
Current Status of the Lawsuit
The PFA Insurance Marketing Litigation is still ongoing. In 2023, the court approved a settlement agreement that provides relief to eligible class members. However, some plaintiffs have objected to the settlement agreement, and the court is currently considering their objections.
Additional Information
For more information about the PFA Insurance Marketing Litigation, you can visit the following website:
- PFA Insurance Marketing Litigation: https://www.pfasettlement.com/
You can also find information about the lawsuit on the website of the court that is hearing the case:
- United States District Court for the Northern District of California: https://www.cand.uscourts.gov/
