Prose Hair, a personalized haircare brand known for its custom formulas created through online consultations, has faced legal challenges related to product claims, ingredient transparency, and potential allergic reactions experienced by some customers. The lawsuit alleges that Prose Hair misled consumers regarding the safety and efficacy of its products while failing to provide adequate warnings about potential side effects.
Prose Hair Lawsuit
Background of the Lawsuit
Customers who allegedly suffered adverse reactions after using Prose Hair products initiated litigation in early 2025. Complaints include allergic reactions, scalp irritation, hair loss, and other dermatological issues believed to be caused or exacerbated by the personalized haircare formulations.
Plaintiffs assert that Prose Hair failed to disclose certain ingredients that could cause sensitivity and misrepresented the effectiveness of their customization process by implying all products were safe for all users.
Main Allegations
- False Advertising: Claims that Prose Hair exaggerated the benefits and customization accuracy of their products without sufficient scientific backing.
- Failure to Warn: The company allegedly omitted warnings about potential allergens and irritants in products.
- Negligence: Plaintiffs argue that Prose Hair did not adequately test or ensure the safety of personalized formulas before distribution.
Legal Proceedings and Status
The lawsuit is currently in the pre-trial phase, with discovery underway. Both sides are exchanging evidence including customer medical records, product ingredient lists, and marketing materials.
Prose Hair has denied wrongdoing and maintains that their products comply with relevant safety and labeling regulations. The company continues to assert that personalization enhances customer outcomes and safety.
Consumer Advice
- Individuals experiencing adverse reactions are advised to discontinue product use and consult healthcare professionals.
- Consumers considering legal action should gather detailed documentation about their purchases, medical treatment, and symptoms.
Conclusion
The Prose Hair lawsuit represents growing consumer scrutiny of personalized beauty products, highlighting challenges around ingredient disclosure, safety assurances, and marketing claims. The case is expected to influence how personalized cosmetic brands approach transparency and regulatory compliance.
Customers and industry observers alike will be paying close attention as the litigation progresses and the company adapts its practices.
